little inc. is the labour of love from us big girls, Chin and Pauline. When not being full-time mothership to our kids, we manage our day jobs in the fashion and creative fields.

This love project came to be when we realised it is a challenge to find well-designed everyday staples for our kids, which were not in every shade of the neon rainbow. Or something a unicorn shat out. Essentially wanting to dress mini versions of ourselves, we set out to search for this simplicity.

Curating our first collection has been no small feat – from sourcing to touching to comparing each item, we wanted each item to be wearable every day, timeless and of course, friendly on the pockets too. This collection is dedicated to our kids and to you, fellow minimalist parents.